Final

The Hospitality industry 3.0 

My E-Book link My E-Book link My E-Book link My E-Book link My E-Book link My E-Book link My E-Book link My E-Book link My E-Book link My E-Book link My E-Book link My E-Book link

My web site

My web site

Futurecasting

1) Define - What is futurecasting - in your own words, no copy-paste

The concept of Futurecasting in business term it just to anticipate the future needs of the consumer market. Today this concept know a evolution in the way to think about it. Now we say, is to create the future needs of the costumers. It's all about the future to design different scenarios 

 2)  How is it an evolution of Revenue Management?

For the Revenue Management this concept is a real evolution to integrate in the new perspectives. Until now the traditional strategies of Revenue Management were based on present elements and certain data. It is for example a planned and proven fashion week that will determine a certain price over a fixed period or even a food fair. But if an event comes to constrain these events, how to maximize his income. This is where the concept of Futurecasting is very interesting. Creating different scenarios with specific goals to achieve, will change the way you maximize revenue for the yield manager. Now it is necessary to seek to achieve objectives on, for example, 5 different scenarios. So you have to create 5 different ways to achieve these Maximization goals.

HOMEWORK

SMARTPHONE LIFESTYLE

1)Define ‘smartphone lifestyle’

In my opinion, the lifestyle of smartphones corresponds to the use we make today of smartphones. The phone is no longer a simple object to make calls, it has become an object of company: we confide in him, we ask him to record the schedule of our day and remind us of important appointments . We consult him to find out what our people are doing. Even worse, we are being asked to answer our unanswered questions. It's now a payment way as our credit card so one and so one. That a smartphone lifestyle.

2) What is meant by mobile first?

The concept of mobile first on this article is really simple is to think smartphone before to think computer. All the institutions think to create aplication website, engine so on... for smarthphone before the computer. Before all the company had trend to make a website for the computer then after to create a responsive version for smarthphone. Now, this trend is not as simple as much, the smartphone's sells still growrh but the computer's sells still decrease.

3)   Compare 2 hotels smartphone + main booking sites for effectiveness

• You may choose a business other than hotels, if you wish
  
  
  
  
  For the first case I choose the international flight company EasyJet. 
  
  
  
  
  In both versions, I find it very easy to book your flight. Both versions are very intuitive.
  However, when it comes to customer service, it's much more convenient to access the web version, the help topics are more directly visible.The navigation options are in my opinion much more accessible on the WEB version for the simple reason that the navigation menu is not a submenu, it is directly visible in the header of the page. Also what is missing on the responsive version is the attractiveness. as if the responsive version was only for booking. There is no interaction as we can see on the WEB version with image scrolling. Information about promotional offers. For me who only makes flight reservations on my cell phone, I would not have been aware of all the promotional offers of the moment.I find that the web version is even more effective for finding information. The scriptures are clearer l. The images are very intuitive. As for the responsive version, I think it was made for the purpose of reserving only that why the reservation tool appears as the sole element of the page.

  Key criterias	Smartphone	Web
  Criteria for effective smartphone experience		Take little bit of time to download
  Key actions are on home page	Easy to book your Flight, The booking tools is the first think that you seen when you arrives on the home page. So the min purpose of this website can be understand easily.	Easy to book your Flight, The booking tools is the first think that you seen when you arrives on the home page. So the main purpose of this website can be understand easily.
  Interface	The navigation options are in my opinion much more accessible on the WEB version for the simple reason that	the navigation on submenu but the navigation still very intuitive.
  Images		Less attractive because of the lack images.
  Text	Clear	Clear
  Booking Engine		Promotional offers are not visible
  Extras	Nothing is sharable. In the intuitive way we know where to find the social media which are on the footer of the website	no visible.

  
  
  
  
  
  
  
  
  For the second case, I choose the international Hotel group corporate IHG. 
  
  
  In the case of IHG we have different versions. We can see that each version has a specific role. On the web verion, all key information is visible at first glance. I would even say that we instinctively understand or have to look to find information such as the number of hotel throught the world, where is it necessary to make his booking. About the responsive version. The home page is very empty. The only thing that highlights it is the login and subscription request. In fact, I think that the WEB version is intended primarily to encourage booking while the responsive version is intended primarily to expand a network of members. Thus we do not find any information such as contact, the locations of hotels. Su the web version during our search scrowling can be too long and the repetition of the scrolling gesture makes navigation annoying. Both versions are very fast at the loading level. Despite the many photos is less than two seconds for the web version. Again, the offers of the moment are not visible at all on the responsive version. This version is really minimliste. The sharing networks are barely visible whereas these are clearly visible in the Web version. In fact everything is much more visible on the web version.
  
  
  
  

  Key criterias	Smartphone	Web
  Criteria for effective smartphone experience	-The colors are complementary and respect the brand colors. -Take less than 2sec to download	The colors are complementary and respect the brand colors. -Take less than 2sec to download
  Key actions are on home page	Easy to make a reservation -All information about the hotel location are written	-reservation as a main purpose is not respected. The responsive version is more to joined the community IHG. -Home page seems really empty
  Interface	On the web version during our search scrowling can be too long and the repetition of the scrolling gesture makes navigation annoying
  Images	-Not too much images	Less attractive because of the lack images.
  Text	Clear	Clear
  Booking Engine		Promotional offers are not visible
  Extras	Nothing is sharable. In the intuitive way we know where to find the social media which are on the footer of the website Sharing net work really visible	Nothing is sharable. In the intuitive way we know where to find the social media which are on the footer of the website There is not sharing net work

  
  
  
  
  
  
  
  
  
  
  
  
  4) Which mobile site best suited the Smartphone Lifestyle?  Why?
  
  
  In my opinion the mobile site best suited the Smartphone Lifestyle is the IHG website. As explain the IHG mobile website is not a minimalist version of them website. Is more a version created for if you would like to become an IHG member. In this way you can benefit of some offer from IHG.
  
  
  5) What improvements would you make to improve  the site + experience?
  
  
  For the easyjet site, I think it would be really helpful if thy made an access to information much easier. in order to find the information we are looking for, we must find the standard questions that correspond to the subject of our research. The results of the search when a booking is made should be distributed by page and not gathered on a single page which would make the navigation less boring. Because clicking then scroller removes this repetitive side.
  
  
  About IHG, I don't have lot of to say. The only thing is the large amount of information on the home page. I think he should leave the important information and put the rest in a submenu.

                  6) Embed your presentation

ONLINE CUSTOMMERS EXPERIENCE

This is session 3

Artificial Intelligence

What is an AI ?

The word Artificial Intelligence comprises of two words “Artificial” and “Intelligence”. Artificial refers to something which is made by human or non natural thing and Intelligence means ability to understand or think. There is a misconception that Artificial Intelligence is a system, but it is not a system .AI is implemented in the system. There can be so many definition of AI, one definition can be “It is the study of how to train the computers so that computers can do things which at present human can do better.”Therefore It is a intelligence where we want to add all the capabilities to machine that human contain.

Its just a technique that enables the machines to act like humans by replicating their behavior and nature. The best exemple to illustrate what i'm trying to define is the autonomous car.

Video explanation of an autonomous car an exemple of AI

What is a Machine learning ? 

 Machine Learning is the learning in which machine can learn by its own without being explicitly programmed. It is an application of AI that provide system the ability to automatically learn and improve from experience. Here we can generate a program by integrating input and output of that program. One of the simple definition of the Machine Learning is “Machine Learning is said to learn from experience E w.r.t some class of task T and a performance measure P if learners performance at the task in the class as measured by P improves with experiences.”

Sources https://www.geeksforgeeks.org/difference-between-machine-learning-and-artificial-intelligence/

Difference between a Machine learning and an AI ? 

I would said that the ML is a part of AI. AI is more about reproducing Human being behavior and ML is about to treat and to analyse data which is coming from human.

ARTIFICIAL INTELLIGENCE	MACHINE LEARNING
AI stands for Artificial intelligence, where intelligence is defined acquisition of knowledge intelligence is defined as a ability to acquire and apply knowledge.	ML stands for Machine Learning which is defined as the acquisition of knowledge or skill
The aim is to increase chance of success and not accuracy.	The aim is to increase accuracy, but it does not care about success
It work as a computer program that does smart work	It is a simple concept machine takes data and learn from data.
The goal is to simulate natural intelligence to solve complex problem	The goal is to learn from data on certain task to maximize the performance of machine on this task.
AI is decision making.	ML allows system to learn new things from data.
It leads to develop a system to mimic human to respond behave in a circumstances.	It involves in creating self learning algorithms.
AI will go for finding the optimal solution.	ML will go for only solution for that whether it is optimal or not.
AI leads to intelligence or wisdom.	ML leads to knowledge.

Source
www.techrepublic.com/article/understanding-the-differences-between-ai-machine-learning-and-deep-learning

Visual that explain AI

A SlideShare which well explain AI  

Artificial Intelligence de Girish Naik

What is a "Passive Website"? How does this compare to a personalized pages delivered to a guest using a hotel website ? 

What he mean by "passive website" is a website which does not permit any interaction. This is what he call "old fashion traditional user experience". For the hotel this kind of website does not convert the online users to customers. 

Custom website use  learning machines that collect data and analyze the behavior of users in order to adapt information to his needs 

How can personalization of webpages permit more hotel direct bookings vs.

OTAs ?

Actually OTAs are more about find a better deals for the customers. They use meta engin to search what gonna be the better price according to the whats the customers are looking for. 

Personalization is efficient to generate direct booking. It's all about improvement of customers experience. To made an offer entire personalize from minutes customer comes to the hotel website. 

Why, in your opinion, do travelers expect more personalization ?

Find one resource to support your opinion - link to that resource.

For travelers personalization means unique experience and that the point. Give to customer desire to come back again and again because we help them to find the better option. For the customers nothing is better than to have a direct relation with the hotels. They feel more secure to give them informations details to an hotel than to a OTAs.

What keeps Frank Reeves ‘awake at night’ - worries him? Do you agree or
disagree? Why?

Frank Reeves thinks that in 15 years all the OTA gonna control totally the hotel industry market. I'm agree with that because they are the principle sellers on the market. They control 70% of the hotel room booking. The hotels are struggling because of that.




What tools does Frank Reeves think will be important to hotel bookings in the
next 5 to 10 years?

-Alexa
-Siri
-Google home
-CES
-Smart TV
-Voice recognition

Chatbot

Amazon Alexa

How does the customer experience influence guest expectations in hospitality? - Rodrigo
The customer experience influences the expectations a lot, as easily we can find the technological improvement and how the hospitality is getting easier and more accessible for everyone. On the main advantages we can find, time saving. Hotels that plan to implement this strategy on their operations will have an cmopetitive advantage over their competitors. As well Amzon Alexa gives the hope to customer that in a near future we'll behaving even robots working on the hospitality sector which we can already  start finding.

What does each technology permit a customer to do? - Audrey
1 Simplify the room control
2 Easy to acess to millions of songs and media
3 Seamless integration with guest services
4 Simplify guest interaction with the staff
5 Improve customers satisfaction
6 Help guest to stay connected

Your opinion of the tech - Camille, Audrey and Rodrigo 
As group we think its a good implementation because its facilitates life in general. Although it gathers a lot private information on our behavior,  consumer manners and private life.  

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