The concept of Futurecasting in business term it just to anticipate the future needs of the consumer market. Today this concept know a evolution in the way to think about it. Now we say, is to create the future needs of the costumers. It's all about the future to design different scenarios
2) How is it an evolution of Revenue Management?
For the Revenue Management this concept is a real evolution to integrate in the new perspectives. Until now the traditional strategies of Revenue Management were based on present elements and certain data. It is for example a planned and proven fashion week that will determine a certain price over a fixed period or even a food fair. But if an event comes to constrain these events, how to maximize his income. This is where the concept of Futurecasting is very interesting. Creating different scenarios with specific goals to achieve, will change the way you maximize revenue for the yield manager. Now it is necessary to seek to achieve objectives on, for example, 5 different scenarios. So you have to create 5 different ways to achieve these Maximization goals.
